How I Got Bit (BAD) By the Business Bug and Became Psychologically Unemployable

About 10 years ago I got my first taste of “the drug…”

I was sitting in my apartment in Scottsdale Arizona at a crappy little computer table with an eMachine computer on it. There’s a picture of it right there.

I had just checked my email. That’s when I saw it.

I had a new order. Not just any new order, my first order over the internet… ever!

Money had flown from someone else’s pocket, over the interwebz and deposited itself squarely in my lap.

All because of something called marketing.


I would never be the same.

If You’ve Ever Had a Taste of This “Drug,” I Don’t Have to Say Another Word… You Know All About the High… If You Haven’t Had a Taste Yet, Then You Are Missing Out!

That moment in the apartment was pretty much the beginning of “my syndrome.”

You see, up till that point I had been pretty controllable. And I was able to hold down a job without pissing too many people off. I was scared, easy to manipulate and totally in need of approval from just about anyone.

“Yes sir, coming, sir, right away sir…” that was me in a nutshell. Eager to please cause I was scared not to.

But very quickly I became utterly and completely psychologically unemployable. The thought of having someone else tell me what to do and when to do it all day long started to become a problem.

The truth is, I just don’t like working for other people.

I define working for other people to be when there’s an arrangement where they keep like 90% of the revenue and you maybe get 10%. Working is where you’re told what to do and when.

To me, that stinks as a way of life.

If you’re reading this right now, I imagine you probably feel the same way.

Like I said, it’s probably a sickness. But I’ve got it, so I’m going to make the most of it.

I’ve Been There, Done That and Get Such a Kick Out of It, I Don’t Have Plans to Ever Stop!

To me, there’s no better way to spend your life than building a business.

And over the past decade +, I’ve done a lot of it.

Some on my own, some for clients just getting started, and some for extremely successful entrepreneurs all over the world.

It might sound a bit a bit bold to say it, but my experiences have kind of made me a “total package” when it comes to business.

From copywriting, to marketing strategy, to tech, and a deep understanding of how it all works together to SELL… well that’s what I’m working with.

What You Learn In a Decade+ of Living Without a Net

Look, this is a messy business. It’s 80% hard work, 10% luck, 10% homerun hitting plus a whole lot of action.

I’ve worked behind the scenes with some major players in our world and it’s always messy. I know. I LIVE it.

So if you’re someone who knows that too and is going to blast forward towards your goals anyway, then you might like what I have.

If you’re looking for a warrior, well now we’re getting closer to what I’ve got.

I started with ZERO in this world and I slowly built up a lot of things. It was hard and it took a while.

Fast Forward To TODAY

As I was writing this letter, I stepped right outside my house and took this picture…

My life is much better than it was back in 2002…

I no longer have a job… I work for myself.

I spend my time playing the game where we transform ideas into money. Like I said, it’s a game that I truly enjoy playing.

I spend a lot of my time in the trenches selling my own information products and services.

I also work with some kick-ass clients.

The bottom line is that I wake up each and everyday and play in this sandbox we call business.

I publish some of my findings in the form of The Street Smart Marketing Letter™.

The Street Smart Marketing Letter™ is a complimentary print publication sent monthly to free thinking business owners all over the world who are looking for valuable “in the trenches” strategy and insight to increase revenue, profits and build success.

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Talk to you soon,

Jason Leister

P.S. Although I didn’t end up where I originally meant to go, I’ve apparently ended up where I’m supposed to be, doing what I’m doing.

I was actually trained as a classical musician (pipe organ) at the Eastman School of Music, and won one of the most prestigious organ competitions in the country at age 19.

Here’s a clip of me and my wife performing live with an orchestra in NYC. She’s playing the oboe, I’m on harpsichord.