Tips for Getting a High CTR on Facebook®

Lotta buzz about Face® lately…

Buzz is fun, because I get to jump in the trenches and see if all of the buzz is true or not.

In my experience, Facebook&reg’ can be an awesome place to market stuff.

But during my tests on Facebook®, I came upon a huge reason to not spend too much time listening to anyone who’s sellin’ a course about it.

Here’s the reason:

It can mess with your head. And limit your success.

So why is it dangerous to listen to anyone about what’s good, what’s bad and how to get big results with Facebook® PPC?

Let’s take the topic of CTR.

The fact is, no one can tell you what a “good” CTR is on Facebook® or anywhere else.

Word on the street is that a “good” CTR on Facebook® is about .15%. Or even anything over .1%.

I guess you can say that’s good, unless you could be using your brain to get a CTR that’s double that and more.

You can do it. I’ve done it. It’s fun.

But if you go into it thinking that a .15% CTR is good, then that’s the bar you’ll use to measure your success.

So no offense to the gurus, but be your own guru. It can be more profitable that way. Because then you won’t have anyone injecting their ideas about what they believe is possible and what isn’t. Ideas don’t matter.

Proof matters.

This stuff just isn’t that hard. It just takes focusing on doing instead of focusing on learning about doing.

It’s not that you don’t learn when you buy a marketing course. But I think the things you learn from a course probably aren’t as important as the things you learn by actually doing the real work on your own.

Plus, by operating on your own, your brain isn’t thinking in the same way that everyone else’s brain is thinking. That, I believe, is a huge competitive advantage.

Now ultimately, CTR is only a small piece of the puzzle. At the end of the day, it’s the money you keep that counts right?

So you gotta keep that in mind.

So here are some Facebook® tips that work for me. Getting a high CTR on Facebook® isn’t rocket science. I think it all comes down to a few very simple steps.

Here’s what I know from my experience:

1. Make sure your offer belongs there in the first place. If you’re selling washers and bolts, I’m not sure Facebook® is the place for you. The biggest decision to make about Facebook® is whether or not you have a business/offer/product that even belongs there. Are your people on Facebook®?
2. You need a picture that interrupts. Something that gets people’s attention. Don’t worry about the copy, worry about the picture. Ad’s not working? My guess is that you need another picture or your demographic targeting stinks.
3. Get in quick… get out quick… It seems you can pretty much spot a winner or a loser in a few minutes after it starts to run… unless you’re in a niche that’s so small you have to wait to get a bunch of impressions. You want a high CTR from the beginning, because good things tend to happen from there on out. But I haven’t seen an ad tank at the beginning and then improve over time, so I make my decisions quickly.
4. Bid high. If your CTR is high enough, your actual click price can drop like a lead balloon automatically. I’m talking from like $.60-$.70 to like $.10-$.14 drop. Nice huh? All you have to do is get clicks.

Facebook® is a pretty cool place to get your stuff in front of a lot of people fast. I don’t think I’ve ever spent money so quickly… but in the end, it’s worth it if you’re smart

Related posts:

1. Hindsight is NOT 20/20: What I Learned Getting Almost 7,000 Clicks on Facebook
2. Buying Facebook Ads is Hard Work