My #1 recommendation for boosting the response of your salesletter is to sell something worth buying.
Which means not selling “junk.”
That’s not a new idea.
And sorry if you were expecting a copywriting “secret” or something.
But in my experience, it’s easier to sell stuff that’s worth buying.
Because you don’t really have to “sell.” You mainly have to “offer…”
Sounds obvious doesn’t it?
It certainly doesn’t seem so earth shattering when I write it out now, and I bet that it probably doesn’t rock your world either.
But I wish I had been a bit more conscious about that when I was getting my freelance copywriting career going.
I learned a lot my first year as a copywriter (I put a lot of it in my book), but this is an idea I wish someone had told me to keep in my head from day one.
Look for clients with excellent products to sell.
Today, I do work with clients who sell excellent products and services. But now, I also am on the “business owner” side of the fence a whole lot more too as I market my own products and services.
And man, it is so much easier selling stuff that’s truly worth buying.
One of the greatest things about that is that people talk about your products without you doing anything! It’s a beautiful thing.
I think it’s hard to explain just what “something not worth buying” is. What’s junk in one market could be gold in another I guess.
But I think if you’re selling “junk,” you probably know it deep down.
However, I think much of the junk out there has a few things in common… things like:
- Big promises made and few promises delivered.
- Lots of glitz before the sale, very little substance after the sale.
- Being overly sales and marketing centric instead of overly customer centric.
Warning: Just because something isn’t junk doesn’t mean that it will sell. I wish I could change that. But then I’d probably be a super hero and wouldn’t have time to write on this blog.
But if you’re currently selling junk, then it’s my opinion that the number one way to boost your results is to start selling good stuff.
It’s probably going to take some work.
And if you’re already selling “good stuff,” then how do you boost the response of a salesletter?
Ahhh… that’s where great copywriting comes in