(This article was also published by Early to Rise.) I’ve been a student of Michael Masterson for quite a long time. He doesn’t know I exist (although he’s critiqued some of my copy) and I haven’t met him personally… yet. But even without a personal connection to him, he and Bill Bonner (of Agora fame) [...]
How to Sell a $6,800 Item with a Four Page Letter
A few years ago, my wife decided to sell one of her musical instruments. At the time, I was just getting going in the copywriting world. I wasn’t writing for clients yet, but I WAS writing for myself. Of course the first thing I thought of to do was… to write a letter and sell [...]
Can You Spot What’s Weird About This Salesletter?
A few years ago, I wrote a promotion for Martin Howey and TopLine Business Solutions. TopLine provides comprehensive training and support to help entrepreneurs become business consultants in record time. Martin is an amazing man and his dedication to the success of the consultants he trains is without parallel. I have never met someone who [...]
The Direct Response Copywriter’s Life
You read a lot of sales pieces about how great it is to be a direct response copywriter. Those sales pieces generally talk about being your own boss, working on your own terms and making a great income. Yes, that is part of it. But the life of a direct response copywriter really isn’t that [...]
If You Write Copy, READ THIS BOOK YESTERDAY
If any part of your business depends on your prospects and customers reacting to your ideas (every business does), then you need to get this book yesterday. It’s called the Architecture of Persuasion by Michael Masterson. Past an initial mailing from AWAI quite some time ago, I never really heard much about it. But the [...]
